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THE DIRCOM AND INTANGIBLE VALUES

From the world of ideas, the human being from his mind has presented 5 domains of creativity: Art, Culture, Science, Technology and the creation of Organizations.

As creators we generate ideas, texts, culture, new inventions, brands, groups, etc. and using our universal right to protect and expand these ideas, a dimension has been born for people and organizations that promote the value of intangible assets.

The role of the DirCom is to be the global strategist that privileges the protection and amplification of the intangible values of people and organizations, specifically creating strategies that identify and visualize the purpose, values and organizational culture. We also consider copyrights, patents, trademarks, industrial designs, geographical indications and trade secrets as intangible assets.

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