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Environmental, Social and Governance (ESG)

Environmental, social and governance actions to combat climate change, the waste of time and human talent and the race towards zero emissions.

Access to a clean and healthy environment has been declared a Universal Right by the UN General Assembly. The time has come to recognize that from our organizations we have the responsibility to implement changes that benefit our environment and that favor contact with our stakeholders.

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Sustainability and Corporate Communication are here to stay. They are the opportunities to amplify our organizations.

Having been declared as a Universal Right to access to a clean and healthy environment by the UN General Assembly. The time has come to recognize that from our organizations we have the responsibility to implement changes that benefit our environment and that favor contact with our stakeholders.

 

I share with you the keys that I have identified so that the rethinking of the purpose of the organization happens by implementing actions within the framework of a general sustainable communication and marketing plan, for which it is recommended to answer the following questions:

 

What relationship do we want to have with our key audiences and the environment?

We are looking for the relationship between the environment, the sustainability of the organization, the brand that the customer buys, the innovation that it adopts and the factors that the home will consider to make a relationship of loyalty among all.

 

How do we implement identification and contact?

The formula is simple to plan and profound to implement, it begins with the geographic identification of action, selection of audiences and households, in-depth interviews with people, diagnosis of the relationship that all key audiences (stakeholders) have with the environment environment, selection of channels to effectively perceive feedback and thus make the change.

 

What should be known about the perception of key audiences?

The strategy focuses on the investigation of the most important perception indicators for the moment of truth, which are:

  • Real situation in decision making.

  • loyalty paradigms.

  • Transcendent keywords for connection, decision and commitment.

  • Identification of the acquisition role: Initiator, influencer, decider, client, consumer and long-term relationship.

In summary, I propose that the contact of the brand and organization be genuine to its purpose, that the stakeholders and consumers receive what the promise of value proposes, that less and less time and talent of people be wasted, as well as that in the home is strengthened in decision-making based on arguments that build a more congruent and connected society, socially and environmentally responsible.

SDG 2030

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The call to action is now.

Sincerely, Pedro Rodriguez.

 

News to the declaration to adopt urgent measures to combat climate change and its effects.

Español https://news.un.org/es/story/2022/07/1512242 


English https://news.un.org/en/story/2022/07/1123482

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