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STRATEGIES AND CAMPAIGNS

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COMMUNICATION AND MARKETING STRATEGIES AND CAMPAIGNS

CREATIVITY AND MARKETING STRATEGY

In this research step, knowledge of our clients and consumers, as well as the analysis of information, the route of the buyers' journey is carried out, design of their profile as an avatar, buyer person and sales letter. Their decision-making processes and comparison with their own situations give them reason to believe in the new brand, product and service proposal. What is real for the customer is what he perceives from the brands, the offer and with the information he receives, he makes decisions.

Cardinal elements to evaluate the perception in the Purchasing Role:
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Felipe Carrillo Puerto Higher Technical Institute , achieving through the training of the administrative, teaching and sales team the performance of 115% outstanding efficiency in the campaign to attract new students._cc781905-5cde-3194-bb3b- 136bad5cf58d_

Akali International Postgraduate University , (Ibero-America) 2018 Development of the DirCom 2018 Ibero-American Congress, the greatest exponent of strategic communication decision makers. With 17 countries present and more than 250 specialists  of Global Brands.  

Super Akí , retail chain of 50 stores (Southeast Region of Mexico) Campaign 2015 – 2018. We designed and produced monthly and annual Offline and Online marketing campaigns with more than 1,600 spots for 1.9 million annual customers. Total sales exceeded sales targets.

HEINEKEN - CERVECERÍA CUAUHTÉMOC MOCTEZUMA (National Mexico) Campaign 2012 – 2015. Design, administration and execution of the National Training Program (Training in Marketing and Sales) for Merchants as the sole national supplier for 4 years for the chain of 11,000 stores, benefiting more than 200 million consumers per year, achieving representative sales of the national beer sector in Mexico and 4,800 hours billed to the client.

Federal Electricity Commission (Peninsular Division, CFE ) Campaign 2010 – 2013. Design, administration and execution of the annual Marketing and Sales training program for 3 years for the Southeast Region. Benefit segment that benefits more than 4 million users.

Anáhuac (Southeast Region of Mexico) Campaign 2008 – 2010. As Director of Pre-University Attention and Promotion of the Anáhuac Mayab University in 2009, he was responsible for the marketing, advertising and promotion strategy corresponding to the educational offer at the Bachelor's level, with sales in two direct years for $8,410,478 USD and accumulated indirect sales of $44,819,021 USD.

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