RESEARCH
INVESTIGATION AND INTELLIGENCE
OF MARKET.
MARKET RESEARCH AND INTELLIGENCE
The entrance to new markets in terms of conquering territories, position and offer is determined by the barriers to entry and adoption of the current and future offer by key publics or stakeholders. Market conquest requires in-depth knowledge of the performance of current providers and the ability of adopters to accept the value proposition.
Cardinal elements of research:
1.
Offer of competitors by market segment by category and offer that may represent direct competition.
2.
Economically active population and relevant demographic data to know the dispersion of purchase and use.
3.
Purchasing role and purchasing triggers of key groups or public.
4.
Importance in the value offer for the after-sales service and availability of parts.
5.
Benchmarking of competition, price ratios and brand performance, marketing and differentiated value offer from the competition.
6.
Possible locations and properties available for installation depending on the segment and competition
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Completion time 16 business days.
Delivery: Executive Summary, Complete Investigation Folder, Action Roles "Mystery Shopper", Manuals and action plans with critical implementation paths. Information analysis.